HI, I’M WILL — BRAZILIAN DESIGNER AND ART DIRECTOR BASED IN SYDNEY, AUSTRALIA. I’M PASSIONATE ABOUT CREATING CONCEPTS THAT ARTISTICALLY REFLECT MY EXPERIENCES AND THOUGHTS. IT’S SOMETHING I’VE BEEN DOING FOR A LONG TIME, AND AFTER A PAUSE, I’M EXCITED TO BE BACK AT IT.
WHEN IT CAME TO NAMING THIS NEW CREATIVE PROJECT, I KNEW IT HAD TO BE PERSONAL. AFTER SOME REFLECTION, I REALIZED THAT “WILL” — YES, MY OWN NAME — PERFECTLY ENCAPSULATES EVERYTHING I WANT TO CONVEY. IT’S NOT JUST A NAME; IT’S A POWERFUL WORD THAT REPRESENTS HUMAN DRIVE AND DETERMINATION.
“WILL” IS BOTH A VERB AND A NOUN. TO WILL SOMETHING IS TO WANT IT DEEPLY, TO PUSH YOURSELF TO MAKE IT HAPPEN. IT’S THAT INNER DRIVE THAT KEEPS US MOVING FORWARD, MAKING CHOICES, AND PURSUING WHAT’S NEXT.
BUT THERE’S AN INTERESTING CONTRAST HERE, TOO. “WILL” AS A NAME IS ALL ABOUT THE PRESENT — IT’S WHO I AM RIGHT NOW. BUT WILL AS A CONCEPT IS ABOUT WHAT’S NEXT — STRIVING, EVOLVING, AND REACHING FOR SOMETHING MORE. IT’S A REMINDER THAT WHILE WE’RE ROOTED IN THE PRESENT, WE’RE ALWAYS MOVING TOWARD THE FUTURE.
MAYBE THAT’S WHY THE PHRASE “WHERE THERE’S A WILL, THERE’S A WAY” FEELS SO TIMELESS. IT’S NOT JUST ABOUT DETERMINATION; IT’S ABOUT THE POWER WE ALL HAVE TO CARVE OUR OWN PATH FORWARD.
AND THAT’S EXACTLY WHAT THIS PROJECT IS ALL ABOUT — HARNESSING THE POWER OF WILL TO PUSH BOUNDARIES, CHALLENGE THE STATUS QUO, AND CREATE SOMETHING MEANINGFUL THAT SPEAKS TO BOTH WHO WE ARE AND WHO WE ARE BECOMING.